Shubhika Davda presents a colorific side of Fashion

Shubhika Davda

Coming with a design degree from the London School of design, Shubhika Davda launched Papa Don’t Preach in the year 2010. The label rolls out designs for the urban girl, who is more than willing to step out of her comfort zone and fearlessly embrace the newness that comes with ‘Papa Don’t Preach clothes.’ Shubhika Davda went on to speak about the brand and was found quoting, ‘Papa Don’t Preach Girls want to wake up pretty, step out chic, work sexy click, dine glamorously, and party rebelliously pink.”  

Papa Don’t Preach– Insider View

Does color define your style statement? Papa Don’t Preach breathes life into clothes, in the prettiest of colors with designs made to suit the needs of today’s urban girl. Inspired off music and arts, adorning one of these pieces is a reflection of self-love because its myriad collection has something to cater to everyone’s preference and suits to perfection.



The collection is the most perfect assortment of indo-western, traditional and western. Papa Don’t Preach has up its alley an array of jumpsuits, lehengas, anarkalis, jumpsuits, sarees, shirts, skirts, and kurta sets. Launching three collections each year, Bridal Couture, Haute Couture and Resort wear, name the occasion and the ideal outfit will find its way to you.

The brands Indian spread has a florid charm to it, that’s further been enhanced by sprinkle of sparkle. The surface Appliqué technique finds its way in most of the designs.   Each of the pieces exudes an opulent splendor. The garments being stitched in fabrics like georgette, raw silk and net have a luxurious air about them.



The Indian pieces have a contemporary touch with its elegant silhouettes, new age jacket blouses, frolicsome mermaid skirts and the perfectly done cuts. What makes these pieces so beautiful? Opting for the delicate rosy pinks, coral peaches and playful blues adds an ethereal charm to each of the pieces. Getting yourself one of these, adds a fairy-tale feel to your entire look.


Do you want to unravel fashion stories? Questerra’s Tradition & History tour takes you to cities where Indian Fashion was originated and set-up. Do you want to eat, breathe and live Fashion? The tour brings with it engaging sessions by designers, a platform to network and carefully selected places to Ideate. Imagine this could be your one chance to sit by artisans as they needle around the cloth creating exquisite designs with techniques like danka and zardozi, Chat up with them to understand the technique thought process that goes into the creation. Together, let’s script a fashion story for you to grow from.  

Learn more about Questerra’s Fashion & Textile Intensive, Here…


Life would be black and gray, if wasn’t for that spurt of color. Hence the Western collection is garnered with love because of that color pop.



The sheer excellence of the brand is further exhibited, when it landed on a runway that was met with roaring success even before the designs were displayed.

Coveted by all, the paparazzi have often photographed Kiara Advani, Kriti Sanon, Kriti Kharbanda, Tapsee Pannu, Priyanka Chopra and Lisa Haydon sporting the brands collection.

Journeying to the top came by easy, having been endowed with admirable talent success followed her. Shubhika Davda a creative genius in every way, stopped at nothing.

Questerra is wonderstruck by your journey, and hence in the Traditional & History Intensive, our travelers are presented with a rarity of lounging in Papa Don’t Preach Studio and getting enlightened in a session with Shubhika Davda.


Check out the details about the upcoming Fashion & Textile Intensive by Questerra!

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