London – Nucleus of Jewellery Design

London, last stop on the Jewellery Intensive was inspirational in every sense, with its learning centered on design, jewellery’s most integral aspect. Preeta Agarwal designed our learning experience to start off in an interactive session with Katerina Perez, a renowned jewellery insider and an award winning UK blogger who mentored the Jewellery Intensive. In her talk, she emphasized social media’s impact on jewellery. Among many tips and pointers what stood out was that one has to be well versed about the brand they are writing for. Day 2 came with exploration sessions, in two leading exhibitions- ‘Diana- Her Fashion Story’ and ‘Victoria Revealed’ at Kensington Palace. The exhibition shed light on Princess Diana’s life and style which went on to become one of Britain’s most popular fashion trends along with some eye popping jewels and tiara’s from Queen Victoria’s personal collection.

TJI 2018 – Creators Visiting the famous V & A Museum

Studying and discussing, the jewellery creation of Annoushka with Liz Oliver, who helped us understand the design sensibilities of London based designers. The stores visual display and ‘Touchwood’ collection left us awe-struck. Headed straight for the Fine Jewellery Room of Harrod’s we got to see some of the best jewellers of the world, all under one roof including one our very own- Amrapali. And, after all that, we couldn’t have asked for more that a guided tour through the legendary V&A Museum’s jewellery gallery. It was ethereal!

TJI 2018 – Studying and discussing, the jewellery creation at Annoushka with Liz Oliver

Jewellery of a country is more often than not inspired by other cultures. We studied a clear depiction of this in Azza Fahmy’s Egyptian inspired jewels. The Intensive came with a surprise, in the form of an appointment with the London team of Van Cleef and Arpels, a brand that can be easily fashioned as the pinnacle of the jewellery industry and being able to wear and feel the pieces was a dream come true.

TJI 2018 – Creators Visit to Azza Fahmy and Van cleef & Arpels boutiques.

We then went on to learn more on Indian jewellery history that is now in British treasury at ‘Splendors of the Sub-continent’ exhibit at Buckingham Palace and ‘The Crown Jewels’ housed at the Tower of London. And yes we did get to see the Cullinan and the Kohinoor!!

TJI 2018 – Creators visiting The Crown Jewels located in Tower of London

The journey so far has encapsulated jewellery in all its types from design to marketing to retail. Our next stop had us understand the element of ‘trust’ with assaying and hallmarking in the London Assay Office. Followed by an interactive session with Tomasz Donocik, in his manufacturing unit made us understand how if one is persistent they can define their own style of jewellery.

TJI – 2018 Creators Experiencing hallmarking in the London Assay Office.
TJI 2018 – Creators had an interactive session with Tomasz Donocik.

At Phillippe Pfeiffer’s jewellery boutique, we were highly motivated to know that each of those exceptionally crafted jewellery pieces that we were trying on were actually hand crafted by Phillippe himself in the very same workshop in the basement of his boutique. We also got some first-hand experience on engraving and understanding the importance of Signet rings with Emmet at Rebus Signet Rings fuelled with a lot of information from Beanie Major, a jewellery specialist based in London.

TJI 2018 – Creators visit to Phillippe Pfeiffers followed by Interaction with Emmet of Rebus Signet rings.

Meeting Pino of Spitaleri jewellery was an unforgettable experience. The ex-setter for the legendary Graff Diamonds shared jewellery stories, which changed our way of perceiving and creating jewellery. The Intensive came to an end with networking at the International Jewellery London Show.

TJI 2018 – Creators Visiting Pino Workshop followed by visit to The International Jewellery London Show with Mentor Katerina Perez

The jewellery Intensive was a life-changing learning experience that has given all of us a new perspective on our individual journeys in this industry and instilled a lot of confidence in us for our future. If you also wish to join us on this once-in-a-lifetime jewellery experience then sign up right now for the three new curated tours announced by Questerra and Preeta Agarwal.  

  You can view all the happenings of the London leg of the Intensive here…

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