Fashion Design Significance in Ahmedabad



Ahmedabad is the largest city in Gujarat. It has very important aspects of design such as mill and hand-loom industry, the Ikat technique, and the making of Patola. Artisans in Ahmedabad work day and night in small villages helping designers all over the world to fulfill their dream of bringing design to life.


Calico museum of textiles

Calico museum of textiles is a museum in Ahmedabad which contains tons of calico fabrics and other indian textiles. This museum gives abundant practical knowledge of various Indian fabrics that can be commercially used to build perspective as a designer. It is also one of the oldest textile museum in India and has been celebrating indian fabrics and textiles for years now. 

Calico Museum of Textiles, Ahmedabad

Textile day at LFW Spring Summer 2016 saw Gaurang, Indian fashion designer, present his latest collection Calico to the fashion enthusiasts using all of Ahmedabad’s famous textiles.


The art of Patola

The art of Patola is such that if even one mistake has been made, the process needs to start all over again. Patan is a village in Ahmedabad that only focuses on the making of Patola. ‘The double Ikat Patola is so interesting to watch all the workers sit in a workshop and engage in the art of Patola. The workers sit carefully wrapping and unwrapping thousands of dyed silk threads. The end result is magnificently beautiful and handcrafted with detail to design. Designers should be able to get various design ideas by this process and end result.


Gaurang’s Patan Patola Collection  {Lakme Fashion Week 2013}

Ajrak Print

Ajrak printing of Dhamadka Village, is a sustainable block printing that was originated in villages of Gujarat during the Mughal empire.

Ajrak is derived from the word Azrak which means blue and hence the principal colour of the fabric is mostly blue. Ajrak is an art for most of the people dedicated to it. The Ajrak print is been done using natural dyes and water from Dhamadka river, which soon gave the village its name. The craftsmen’s unique eye to colour and design is appealing to watch and informative to build textile knowledge. The historic processes is carried on till date speaks heaps about the culture we possess in India and how magnificent it is to witness it all.


AMAZON INDIA FASHION WEEK AUTUMN/WINTER 2016:JOY MITRA using the Ajrak Printing in the most
creative manner.

Banni Area of embroiderers

The scattered villages around Banni area give more insights about dyeing and embroidery processes and adds on to all the textile knowledge that Ahmedabad has to serve.

An artisan busy working on details!


Witnessing all the beautiful design and textile developments in the heart of Gujarat can be very refreshing and fulfilling. It makes us respect our craftsmen and also help give them the right that they deserve. We all have creative minds but a seasonal visit to watch artisans in action is always beneficial.


Do you want to unravel fashion stories? Questerra’s Fashion Intensive takes you to cities where Indian Fashion was originated and set-up. Do you want to eat, breathe and live Fashion? The Intensive brings with it engaging sessions by designers, a platform to network and carefully selected places to ideate. Imagine this could be your one chance to sit by artisans as they needle around the cloth creating exquisite designs with techniques like Patola or Block Printing, Chat up with them to understand the technique thought process that goes into the creation. Together, let’s script a fashion story for you to grow from.  

Learn More About Questerra’s Fashion Intensive, Here…

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